Football fans are going insane for Nigeria's new j shirt with Nike having received over three million orders even before it came on sale.
Shirts on the Nike website were sold out as soon as they were made available.
Alex Iwobi of Arsenal's is amongst the players who modeled the kit, along with Leicester's Wilfried Ndidi, who wore a branded bucket hat and jacket for the promotional photos.
HUNDREDS OF fans of football and fashion queued outside the Nike's flagship United Kingdom store in Oxford Street in the hope of taking home some of the highly sought after Nigeria World Cup kit today.
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The clamour for the new Nigeria World Cup kit was at unprecedented levels before its release this morning, and less than three hours later it was sold out.
London is home to thousands of Nigerian ex-pats and people with Nigerian heritage, meaning the kit had no shorter of takes at Nike's central London HQ.
Fans will get a chance to see the kit as Nigeria face England in a friendly at Wembley on Saturday.
"The queue shows the pride Nigerians have and that they are willing to support their team at the World Cup and spend money to do so".
While the World Cup will be a different story, irrespective of their national allegiance, fans are getting behind Nigeria when it comes to their 2018 collection. Nigeria will play Czech Republic next week after facing England as make final plans ahead of the World Cup.