United Kingdom watchdog orders Cambridge Analytica to hand over American's personal data

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The results of the Reuters/Ipsos survey are a stark contrast to a recent survey done by the Ponemon Institute, a USA -based think tank, when it comes to Facebook and privacy.

Facebook earlier came clean about how almost tens and millions of its user data was illegally accessed by Cambridge Analytica, a political consulting firm, that worked on the Donald Trump's 2016 presidential campaign.

It is unlikely, however, that most users would leave social media all together. The survey of 2,194 adults conducted at the end of April revealed that half Facebook's American users have not recently changed the amount they use the site, while another quarter said they were using it more than before the Cambridge Analytica scandal broke on 16 March. The remaining quarter were logging into Facebook less or had deleted their accounts, but this reduction was offset by the number of people who had increased their usage.

Reports say Cambridge Analytica and its United Kingdom parent SCL Elections Ltd. which have begun bankruptcy proceedings have been given 30 days to comply with the order or appeal, or face a criminal prosecution.

As the company named as Cambridge Analytica's data controller, SCL Elections, was based in the UK, Prof Carroll launched legal action at the High Court in London and also filed a complaint with the UK Information Commissioner's Office.

In an interview with Reuters, Wedbush Securities analyst Michael Pachter said, "I have yet to read an article that says a single person has been harmed by the breach". The Cambridge Analytica privacy scandal erupted on 16 March, prompting the hashtag #deletefacebook.

Labour fails to take flagship London councils in local elections
And there was anger in areas trialling controversial ID cards, with some people saying they were unable to cast their ballot. With more than half of the results declared, both the Conservatives and Labour were one council down on their 2014 result.

The watchdog group is backing Professor David Carroll's efforts to obtain his personal data from SCL Group, which includes Cambridge Analytica. "Nobody's outraged on a visceral level".

The overwhelming majority of Facebook users say they would rather leave the social media platform than have to pay $1 a month to use it, according to a new poll.

In a letter to Facebook CEO Mark Zuckerberg, Katarina Barley also said that the social network needs to give its users "real control" over their data and set up new internal supervisory mechanisms to ensure that formal guidelines are upheld in Facebook's dealings with third party advertising clients.

British authorities on Thursday said that their investigation into the scandal involving will not be impacted with the shutdown of the political consulting firm. 74% claimed that they were aware of their privacy settings, while 78% understood how to tweak them if need be.

Cambridge Analytica (CA) is accused of acquiring data from up to 87 million profiles for use in political campaigns around the world. And 55 per cent of Twitter users knew their privacy settings, and 58 per cent knew how to use them.

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