The Walt Disney Company also released a statement prior to Twitter's NewFronts presentation, confirming its deal with the social platform to produce live content and advertising opportunities around Disney's ESPN programming.
Twitter will work with Hearst Magazines Digital Media to stream two new shows: Delish will create "Delish's Food Day" to spotlight USA food holidays and pop culture food trends, while Seventeen will create "IRL" for celebrity gossip, fashion, and more.
Twitter and Disney said they plan to work closely to co-create live Twitter shows and share advertising-related revenues.
Details about which sporting events would be streamed live on Twitter were to be revealed later this week.
Disney will collaborate with Twitter in the creation of content, especially live broadcasts of its sports television subsidiary, ESPN.
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"Twitter is the only place where conversation is tied to video and the biggest live moments, giving brands the unique ability to connect with leaned in consumers who are shaping culture", said Twitter Global vp revenue and content partnerships Matthew Derella.
With video content accounting for more than half of its ad revenue, Twitter's move is not only bold, but brainy. News. Viacom Inc.is creating new show formats including "BET Breaks" that focuses on the African American perspective on pop culture and another named "Comedy Central's Creator's Room", a satirical take on trending news in pop culture.
These new deals might help Twitter to complete better versus larger rivals such as Facebook that are investing as well in video and livestreaming.
Further, he described Twitter as not a "look at me" platform but a platform that directs its audience to "look at this breaking news" and "watch this live video". Through the Creator Originals program, Twitter will debut series from creators including Josh Peck, Sara Hopkins and Brittany Sky.
Barstool Sports: An eight-episode Twitter exclusive, Barstool Live is a new show offering insight on some of the biggest sporting events in the USA with Pat McAfee, Dean "Big Cat" Katz, and sports writer PFT Commenter. Topics include entertainment, news, sports and gaming. In cutting its new video deals, the company almost doubled its number of video shows, from 16 to 30. An announcement about that specific partnership earlier on Monday pushed Twitter shares up 4.5 percent. There are a number of ways the publishers can strike ad deals, integrating brands into the content, showing commercials, and letting the advertisers sponsor tweets around the shows.