The electric auto company projected in January that it would produce 2,500 Model 3s per week by the end of 2018.
Elon Musk recently used Twitter to admit "excessive automation" at Tesla factories were harming productivity, and contributing to the brand's widely-reported "production hell". At issue: automation of assembly lines at Tesla, and delays in delivery.
Tesla has received over 500,000 orders for its more affordable Model 3 electric sedan. It had earlier shuttered the Model 3 line in February "to improve automation and systematically address bottlenecks in order to increase production rates". Upon seeing the conditions that Musk was putting himself through, Sullins opened up a GoFundMe campaign to get it swapped out for something more suited to the strenuous work the CEO has been putting in.
The automaker's Fremont, California, assembly plant will begin around-the-clock production to accelerate Model 3 output, Musk told employees in an email Tuesday.
"We will be stopping for three to five days to do a comprehensive set of upgrades". The shutdown reportedly won't impact Tesla's ability to hit its target of 5000 vehicles per week by the end of June 2018.
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Tesla will complete another set of upgrades in late May that "should be enough to unlock production capacity of 6000 Model 3 vehicles per week by the end of June", Musk continued in the email. Lately, he's been sleeping at the Fremont factory in an effort to improve Model 3 production.
To add to the extra shifts, Tesla has chose to hire 400 workers a week for several weeks.
As Electrek reports, in the letter Musk confirmed that Model 3 production had reached 2,000 per week, which is double that attained in January. It was planned by them when the production started that manufacturing of 5,000 cars a week will be done in 2017.
Investors are closely watching to see if Tesla is able to meet long-delayed targets and quickly ramp up the Model 3, on which the company's future profitability rests.
"I have been disappointed to discover how many contractor companies are interwoven throughout Tesla", Musk writes in the email. That's thanks in large part to the company's investment in the Model 3, which isn't likely to earn a profit anytime soon.