Qantas chairman Alan Joyce said the Australian airline had been preparing for this first direct nonstop flight ever since the airline was founded in 1921.
The world's first ever non-stop flight between Australia and the United Kingdom has touched down safely at London's Heathrow Airport this morning.
The route will be operated with the newest aircraft recently ordered by Qantas, the Boeing 787-9 Dreamliner.
"There is a lot of competitive pressure and those ultra-long haul flights are adding to it", said James Marshall, Expedia's vice president for transport partner services.
Qantas CEO Alan Joyce has called the inaugural flight a "gamechanger".
After touchdown Captain Lisa Norman, who was one of four working pilots on board, said: "I would like to welcome you to the history book of aviation".
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But QF9 isn't the only change Qantas has made to the so-called "Kangaroo-route" in the past days: Their prestige flight QF1 is now stopping in Singapore on its way from Sydney to London instead of the previous stop in Dubai.
'Boeing designed the Dreamliner with features to reduce jetlag, turbulence and noise.
The number of ultra-long haul flights - those over 7,000 nautical miles (12,964 kilometres) - has almost tripled to 19 over the last decade, according to travel data provider OAG, as smaller, fuel-efficient twin-engine planes like Boeing Co's 787 and Airbus SE's A350 have entered service. We've taken that a step further with our cabin design, giving passengers more space in every class as well as bigger entertainment screens and more personal storage. Qantas has adjusted the timing of some domestic services into Perth so that passengers from Adelaide, Sydney and Brisbane can join the flight to London.
The new Qantas service is part of the airline's plans to eventually connect Europe with airports on Australia's east coast.
According to the statement, the flight is the third longest commercial flight now in operation and the world's longest Dreamliner flight.
In 1947 a one-way flight between Australia and London would cost the equivalent of $35,000 in today's currency and carried 29 passengers.