Much like the HomePod, the development of Apple's over-ear headset has been an on-again, off-again affair over the past year.
That being said, Apple is said to be preparing noise-cancellation headphones meant to deliver a stellar audio experience to those who are used to acquiring accessories from the likes of Beats and Bose. It's possible Apple will redesign the headphones again before launch, or scrap the project altogether, they warned, asking not to be identified discussing private development work. People are willing to a pay a premium for a high-end product but once crossing a certain price barrier, consumers feel as if they are overpaying.
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Researcher NPD Group said previous year that sales of AirPods and Beats headphones gave Apple 27 percent of the wireless headphone market and nearly half the dollars spent on the category.
A pair of wireless headphones, to rival those produced by Bose, Sennheiser, and Beats itself, seems like a logical step for Apple.
It's believed that the new headphones will be priced towards the upper end of the market. Those headphones already take advantage of Apple's W1 chip. The said headphones are speculated to be targeted at the high-end of the market with features such as wireless pairing.
Apple's cost for each $349 HomePod is $216, resulting in thinner profit margins than typical Apple hardware products, according to TechInsights. Given their over-the-ear design, they will likely sound superior to the AirPods as well.