The new Santa Fe gets a big version of Hyundai's current "cascading grille" design, surrounded by an aggressive and chiseled front end with large vent openings, slit-eyed headlights and separated daytime running lights.
Hyundai's new full-size Santa Fe is a critical product at the South Korean automaker continues to play catch up in the sport-utility segment.
Klaus Köster, Hyundai's director of high-performance vehicles explains, "It would be very nice if in 10 to 15 years we can have people on the street seeing Hyundai as a brand that makes cars that are fun to drive". Hyundai really wants the new Hyundai Santa Fe to stand out in the crowd, both aesthetically and technologically.
Hyundai will reveal the all-new Santa Fe next month at the Geneva Motor Show.
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In 2017, Hyundai suffered declining sales in major markets such as China and the US due to a diplomatic row and a lack of new models, respectively.
On the domestic front, Hyundai Motor will receive preorders from February 7, with the new Santa Fe to hit showrooms here on February 21. Power is provided by a 147hp 2.0-liter engine paired to a standard six-speed automatic transmission. Some of the active safety features will be introduced to the automotive industry for the first time - such as Rear Occupant Alert, which monitors activity in the rear seats and alerts the driver if passengers are leaving the vehicle. It will also be equipped with an abundance of advanced safety tech, including a Rear Occupant Alert that monitors the rear seats to detect passengers and alert the driver when they leave the auto, which Hyundai says is an industry-first.
Hyundai's USA sales fell 12 percent a year ago, making it the worst performer among automakers in that market, hit by the conservative design of the Sonata and the Elantra sedans and an absence of a broadbased SUV line-up.