Today's news interestingly comes less than a week after it was reported that Apple plans to discontinue iPhone X entirely by the fall of this year. So we'll have to wait and see whether the production cut is due to a lack of demand, or simply a byproduct of not wanting to cannibalize its new product pipeline.
The drop follows lower-than-expected holiday sales for the premium iPhone.
An all-new 6.1-inch iPhone with an LCD display is rumoured to be produced by the company this year.
However, in a bid to keep its price in the $700 to $800 region, the 6.1-inch iPhone will have an inferior LCD display - compared to the X's OLED panel - and a body made from aluminium instead of stainless steel.
Apple is believed to have started considering an increase to proportion of liquid crystal display iPhone models by reducing production of the OLED screen models scheduled for release this year. Additionally the 6.1 inch phone will have a rectangular shaped one-cell battery, this will be 8.5% larger than the battery in the current iPhone X. What is perhaps the most exciting for a number of people is that the phones are predicted to have a lower starting price between $700 and $800, for the USA market at least. The combined impact on suppliers that make the components for the iPhone X will run supposedly reach into the billions of dollars.
Charlotte Flair 'torn' as inaugural women's Rumble on tap
Either way, I can't imagine that Owens and Zayn are the new LayCool in that they actually become co-champions. There's nothing like the Royal Rumble when it comes to rumors and speculation among wrestling fans.
As for the fate of the iPhone X, it is speculated to remain in the market, though the price may possibly be lowered in the coming months. Meanwhile, a DigiTimes report said that the company is gearing up for the release of not two, but four new next-generation iPhone models.
Apple was not immediately available for comment when contacted by CNBC.
The stakes were (and continue to be) high for Apple's high-end iPhone X.