Facebook shares drop after News Feed overhaul rolls out

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Founder Mark Zuckerberg outlined the rationale in a Facebook post, saying content from "businesses, brands and media" had begun to crowd out the more personal moments which he said are at the core of the network.

Zuckerberg goes on to write, "By making these changes, I expect the time people spend on Facebook and some measures of engagement will go down".

But there are also a zillion other ways you can get news from us. The move seeks to encourage more meaningful interactions between users and their friends and online contacts.

A large part of brands and media companies' strategies is to post articles and videos from their pages to engage consumers - items that aren't considered "meaningful interactions" between people. Which is really saying something considering that almost every leading news publication and political website in the United States has seen their online traffic steadily decrease since the US Presidential election of 2016.

If Facebook doesn't want a certain conservative or liberal publisher in the feed or decides a certain local news publisher shouldn't be there either, that publisher's social media reach will die, causing it significant economic harm.

As the changes roll out, users will see fewer news articles and marketing posts and advertisements, while more personal and family-friendly posts will start appearing in their feed more prominently. Meanwhile, users can expect to encounter less public content. Since then, annual sales have soared from US$5.1 billion to an estimated US$40.2 billion previous year - and the news feed has become increasingly crowded with advertisements and posts from brands and publications.

Facebook is changing how its News Feed algorithms work, aiming to show people more posts from their friends and family and less public content. Sort of like back in April 2015, when Facebook said it would adjust its news feed to bury content from businesses below the stuff you'd probably rather see, such as posts from your friends.

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Many of these businesses will be affected by the new measure.

Facebook's product teams have focused heavily over the past few years on helping users find new content that is relevant to their interests.

Adam Mosseri, Facebook's Head of News Feed, also put out a statement that said the social network would "prioritise posts that spark conversations" and "To do this, we will predict which posts you might want to interact with your friends about, and show these posts higher in feed".

What does this mean for Pages and public content? But too often today, watching video, reading news or getting a page update is just a passive experience.

We've tried our best to keep up, continuing our goals of finding good, useful information about your community while also trying to make it as visible to you on Facebook as possible.

"We believe these changes will be beneficial to Facebook in the medium and long term".

Facebook's shift toward promoting conversation plays to the HuffPost's existing focus, Lau said, adding that the media outlet has always tried to foster discussion among its readers.

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