The company's Facebook page shows it makes jeans, T-shirts and bags, and carries a series of quotes from Jobs himself such as "Don't waste time living someone else's life". At least, that's how a court ruled in a two-year-long legal battle between Apple and the company that can now officially call itself Steve Jobs Inc. The two brothers noticed back in 2012 that Apple never trademarked Jobs' name.
"But according to la Repubblica Napoli, the tech giant may have lost in court by attacking the brothers specifically over their Steve Jobs logo - a stylized letter "J" with a bite taken out of the side and topped with a very Apple-esque leaf", The Verge said.
Apple is known for being in court a lot.
"We will still respect the name of Steve Jobs", they said. But then, there is a chunk bitten off of it just as with the Apple logo. But seems like a negligence in trademarking the name of the founder has become a blessing for an Italian brother duo.
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The case not only covered the name but also the logo the brothers were using.
Steve Jobs must be destroying his black turtlenecks in the big Apple Store in the sky right now.
For years, Apple has been embroiled in a legal battle with the Italian company over their brand logo, which depicted a J in the shape of an apple with a bite missing, a clear reference to Apple's iconic logo.
"The letter J seems "bitten" but it is not, since a letter, as judges have also decided, cannot be bitten", the brothers told Business Insider Italia. They had spent years designing clothing products for other brand names, but they made a decision to begin the process of setting up their own clothing company after becoming fed up with producing products for others.