West Ham's kitman was left with pie on his face after Arnautovic's name was misspelt on the back of his shirt - reading "Arnoutovic".
As for Bournemouth's third goal, I can not understand how Madley overruled his assistant, who appeared to flag for offside when Nathan Ake headed to Callum Wilson and was in a much better position to see the infringement.
Wilson's 93rd-minute effort was initially flagged for offside by linesman Simon Long but Madley, after a lengthy chat with his assistant, allowed the goal to stand despite the ball also appearing to have gone in via Wilson's arm.
MARKO ARNAUTOVIC inspired West Ham's late comeback against Bournemouth on Tuesday - however not everything went the Hammers forward's way. Offside. Which arguably you could say it is. I don't know if I can be happy with this one point because, for me, the three points were taken away from us.
James Collins put West Ham ahead after just seven minutes but Bournemouth edged ahead through Dan Gosling and Nathan Ake. He told the club website: "I didn't think it would be given with the length of conversation between the officials".
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The current 50 sack season is the most by the Steelers since 2002 when they also recorded 50 quarterback take-downs. And as always, go Steelers! It was the first score of the game for the Texans, who were trailing 27-0 at the time.
'Look, I wish I wasn't talking about referees.
The 3-3 draw wasn't enough for Bournemouth to escape the relegation zone, though Howe was pleased that his side were able to refind their identity, as well as clinch a significant draw.
Meanwhile, Reid was an unused substitute in West Ham's 3-3 draw at Bournemouth with David Moyes making two changes to the lineup after a 3-2 home defeat to Newcastle United last weekend.
The result leaves West Ham way down in 17th place, even though a correct refereeing decision in the eyes of Madley would see Moyes' side on 20 points and way up the table in 13th.