Just in time for the holidays, Amazon has acquired Blink, a venture-capital backed startup that makes home security cameras. The Blink system starts at $99 a year, the same price as an Amazon Prime account.
Blink, for its part, said in a statement on its site that nothing is changing about the company's day-to-day operations, although it's likely that state of affairs won't last much longer. Financial terms of the deal have not been disclosed at this stage, but the retailer is making a serious push into smart home and connected security products. Blink could keep selling products under its own name, or we could see its tech migrated into Amazon-branded hardware. "It's Day 1 for us at Amazon, and we're looking forward to seeing what we can deliver to our customers together", reads the press release from Blink. Amazon declined to share details of its plans for Blink.
The technology behind Blink's innovations isn't anything groundbreaking, but the company's acquisition by Amazon shows that there's more than meets the eye. They're also relatively low-priced, running just $99 to $129. It has also reportedly worked on a smart doorbell that would give delivery drivers one-time access to a customer's home, which would theoretically reduce lost and stolen packages.
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Blink announced the acquisition in a brief post on its blog earlier today. Preliminary reviews are mixed. The move could help Amazon compete in the fast-growing home security camera market.
Amazon.com, Inc. (NASDAQ:AMZN) has been launching smart devices like insane this year, including and all-new Echo speaker, the Echo Spot alarm clock, and the premium Echo Plus speaker.