Richardson, 81, attended the Panthers-Packers game Sunday in Charlotte.
Diddy also explained his other big plans. He wants Kaepernick to compete for the starting quarterback position.
If hired, it would signal quite the competition between Kaepernick and Cam Newton for the top spot.
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Not only does Diddy promise to be "the best National Football League owner that you can imagine" on his Instagram, he says he'll also immediately hire Kaepernick as the team's starting quarterback. "It's just competition baby, it's just competition".
He focused on the halftime shows, and promised they would be the best.
To which Diddy repsonded: "Holla at me". During Richardson's tenure, Carolina has reached the National Football League playoffs seven times, including twice to the Super Bowl, losing in 2004 and 2016. Gauging how much the franchise would fetch is hard, given professional football is still far and away the best-rated American sport, but has seen decreased ratings and increased polarization due to people like Kaepernick, who knelt for the national anthem to protest police brutality and racism in the U.S. The last NFL team to change hands was the Buffalo Bills, who were sold for $1.4 billion in 2014. "Let's make history", he continued.
This is nothing new, either.
"I want in on the ownership group!" "ATTN all @NFL owners, it's time for diversity!" "I think it's time for that". For years, Richardson held sway over many important committees, and was an influential player in the league's latest labor deal, which came after the owners locked out the players for several months in 2011. "So that's one of my dreams".