While the tweet was clearly intended as a joke, it didn't sit well with some customers who found the message "creepy".
The streaming service sent what it probablythought was an innocuous-enough tweet Saturday night, ribbing a few dozen of its users for partaking in a holiday-inspired B-movie binge. But in my experience working at tech companies, it's not infrequent that sensitive material and broad access was available even to low-level employees-look at the third-party contractor who was able to turn off Trump's Twitter account for ten glorious minutes and the lack of safeguards therein. But what seems to have struck a nerve is that Netflix is using information to share viewing habits publicly.
The tweet resulted in reactions from a number of people who said they were scared about how Netflix monitored their viewing habits and probably created their profiles based on such viewing habits. Netflix knows what you watch and how often you do so, and it can weigh that information against data from millions of other people to serve content you're more likely to enjoy. Netflix, after all, produced and promoted the movie, which is in the vein of an uplifting, unapologetically cheery Hallmark film.
Facebook to record global ad revenue locally as political pressure mounts
This moves comes after significant pressure and scrutiny from the United States of America and Europe for its tax practices. The social network now funnels all of its non-U.S. revenue through its worldwide headquarters in Ireland.
"The privacy of our members' viewing is important to us". "These people have been inspired, and they're watching it as a how-to-marry-a-royal".
On Monday, Netflix responded to TheWrap's request for comment on the tweet (and the drama that it ignited).
Netflix called out exactly 53 anonymous users.
"People really need to become more cognizant of what data companies are collecting", Shear said.