Facebook also said it would block children from sharing nudity, sexual or violent content, and have a dedicated moderation team to respond to flagged content.
Messenger Kids isn't Facebook's first attempt to attract a young audience.
The health secretary accused the company of "targeting younger children" after Facebook announced on Monday that it was conducting trials of an app called Messenger Kids in the United States, which is created to be used by pre-teens.
Whilst kids can use the social media apps and the messaging apps which are designed for the adults and teenagers, those services aren't built for them, stated Kristelle Lavallee, a children's psychology expert, she suggested the Facebook on designing the service. For years, major tech firms such as Facebook complied with COPPA by not allowing those under 13 to have accounts.
"My advice: Until you see Zuckerberg's kids using it, stay away", McLane wrote in a public Facebook post.
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If you're interested in testing it out, Messenger Kids is now available for Apple products in the USA only. More than two billion people use Facebook every month, while its other apps, like Messenger, WhatsApp and Instagram, have billions of users.
"Stay away from my kids please Facebook and act responsibly!" The company has no plans to release a similar kids-only platform for its other main social network, Instagram. "Facebook told me they would come back with ideas to PREVENT underage use of their product, but instead they are actively targeting younger children".
Even so, child heath experts like Dunaway remain skeptical. Magid said it may be more realistic to encourage companies to create safer, more limited and legally compliant services as a sort of "training wheels" version of more mainstream social media. "In order for parents to effectively do that, they need to understand the app and let their kids know that they have the ability to check in and see what they're doing", she says. "The question becomes: Do we simply ban them and fight a losing fight?"
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However, as an introductory offer, Amazon only charge S$2.99, though Amazon decline to inform of how long the promotion will last. Though everything points to an eventual local Amazon online store, he remained mum about their plans.