Amazon Singapore launch Prime membership


Fresh from its earlier Prime Now launch in Singapore, Amazon now wants its customers in the island country to hop on its Prime service at S$8.99 a month ($6.70). Our attempts to order items from the Amazon US website itself didn't seem to include or display the benefits of our Amazon Prime Singapore membership.

This is an interesting move by Amazon as they're clearly targeting some 600 million Singapore residents, but they still don't have their own Amazon country site.

Prime members here are eligible for free global shipping on orders above $60 of more than five million items from Amazon's U.S. store, which are available on the Singapore Prime Now mobile app. Amazon Prime is also available in India and Japan, so its Asian penetration is growing quickly to encompass a large portion of the fast-growing region.

The service, which offers free two-hour delivery from its local warehouse with a minimum order of $40, is now exclusive to Prime members.

However, as an introductory offer, Amazon only charge S$2.99, though Amazon decline to inform of how long the promotion will last. Existing Amazon Prime Video subscribers in Singapore will not be forced into joining Prime, however, it will no longer be available for subscription as a standalone service.

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The Prime membership will entitle the customers to have access to more than five million products listed on Amazon's site in the United States.

Amazon has just extended its e-commerce tendrils even deeper into the Singapore market. Though everything points to an eventual local Amazon online store, he remained mum about their plans.

Under the previous ordinance, AmazonGlobal program, every Singaporeans could enjoy free shipping for buying qualifying goods worth at least USD$125.

While benefits are only restricted to the mobile app, Ghani said that more will be added in the future for Prime membership in Singapore. The company says it will expand LiveUp beyond Singapore into other Southeast Asian markets soon, including Indonesia, which Amazon is also eyeing as a key growth market.