"Focusing on customers and the long term are key principles in Amazon's approach to retailing", said Rocco Braeuniger, Country Manager, Amazon Australia. The much-vaunted Prime service - which bundles offerings like priority shipping, streaming and Kindle content in one package - is not now available, with expectations it'll come in mid-2018.
Previously, Amazon Australia had been paused as a bookseller, while internationally the marketplace grew into an e-commerce giant.
Orders will be filled from Amazon's new fulfilment centre in Dandenong South in Melbourne.
"By concentrating on providing a great shopping experience and by constantly innovating on behalf of customers, we hope to earn the trust and the custom of Australian shoppers in the years to come", Braeuniger said.
In what is a move certain to scare local retailers, they're offering free delivery on orders over $49 with a one-day service in some areas.
Australian customers can also access Prime Video and Twitch Prime today.
"Australia hasn't seen many digital disruptors in its retail market, and the retail sector is now ripe for disruption".
Meanwhile, some items are actually cheaper to purchase on the Amazon US site and have shipped to Australia.
I have seen unprecedented support for BJP in Gujarat: PM Modi
Speaking to the media in Surat , Finance Minister Arun Jaitley said that BJP has always been a pro-Hindutva party. Media had to ask Indiraji (late prime minister Indira Gandhi) before publishing something.
However, searches the new Fire TV Stick Basic Edition, which should have been on sale for the first time to Amazon Australian customers for $69, bring up only books.
Keep an eye out for more deals as other retailers try to keep up.
"For Amazon's Marketplace to be successful in Australia, Amazon will need a good product range, including local specialty suppliers".
"Amazon has done well in the U.S. and United Kingdom against inefficient players, but efficient bricks-and-mortar retailers can compete if they can use their existing scale and supply chain to lower "last-mile" delivery costs and time".
"We are here to take Amazon on", he said. They will be shipped from a warehouse in Melbourne.
After a bunch of false starts and rumoured technical hiccups, the Amazon Australia website is finally open for business.
"By tapping into our global experience and decade of learnings, we are excited to help Australian brands and retailers thrive in what will be a new retail paradigm in our market", Fowler says.