Physical retail 'still relevant' on Black Friday

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US consumers kicked off the holiday shopping season with an online frenzy, breaking spending records over Thanksgiving and on Cyber Monday.

A meager dip is good news for traditional retailers. At the same time, some analytics companies are reporting small decreases in Black Friday foot traffic. Amazon, alone, accounted for between 45 and 50 percent of all online Black Friday sales.

Cyber Monday is all about online retailers and their attempts to lure shoppers to their sites by offering awesome sales on some items in the hope that shoppers will end up spending more while they are there. XRT, and both V and MA, however, offer broad exposure to what could easily be a very happy holiday season for retailers of all stripes, and adding all four of the above to your portfolio could make it a happy one for you too.

It was not even Black Friday yet and already Americans had spent over 1.5 billion dollars online by Thanksgiving evening a 16.8 % jump over the same period a year ago. In the graph below, the blue line shows the number of those who were actively promoting Black Friday specific discounting campaigns throughout Black Friday week, while the orange line shows the number promoting discounting campaigns that were not explicitly related to Black Friday.

"People want to start getting into the holiday spirit and enjoy the concept of shopping and the holidays", he said.

In addition to Black Friday, Cyber Monday is also a very important day, and not just for pure online players.

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The day has become more about the experience of shopping, rather than the actual discounts, said David Bassuk, co-head of retail consulting at AlixPartners Llp.

The growing online shopping trend has forced the toy chain Toys R Us and apparel retailers True Religion, The Limited, Rue21 and Payless Shoe Source to file for bankruptcy in 2017. Earlier on Friday, Macy's CEO Jeff Gennette told The Associated Press said he was pleased with the kickoff to the season.

Some retailers have more of an uphill battle.

With the jobless rate at a 17-year-low of 4.1 percent and consumer confidence stronger than a year ago, analysts project healthy sales increases for November and December. The United Parcel Service found in its annual survey past year that for the first time shoppers made the majority of their purchases online.

"I like to see what I'm buying".

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