The only real critical hit to date has been this year's Wonder Woman, which proved once and for all that a female superhero can triumph in the box office.
Justice League looks to opening tonight with around $11 million, and the opening weekend numbers look to be around $110-115 million. Though it should also be pointed out that anyone seeing the movie Thursday night has likely already bought their tickets, so they wouldn't be put off by a poor Rotten Tomatoes score.
Rotten Tomatoes' defense is that it wanted to reveal Justice League's score in a new Facebook video segment called See It/Skip It. It may mostly excite fans, he said. Normally the scores are released well in advance (as soon as the review embargo is lifted) but on this occasion RT delayed the release until the day before the film arrives in cinemas.
The Rotten Tomatoes score for Justice League has at last been released, giving the comic book team-up flick a less than desirable 40%. The final result is a lot better than that, but still not great.
The Atlantic: Justice League feels like a pilot episode - it's half-formed, overstuffed, and narratively a chore - but at least its gotten all those annoying introductions out of the way. By keeping critics quiet as long as possible!
So what do you make of the film's Rotten Tomato score?
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The choice to hold the film's Tomatometer score is a savvy one, from Rotten Tomatoes' perspective - especially as advertising for See It / Skip It.
So, in summation, critics reviews are useful, but more likely to help a great, tiny movie to get attention, rather than stop a bad (or, in this case, mediocre) blockbuster making bank.
Needless to say, this approach is proving deeply controversial.
And while this practice is standard for studios without much confidence in their films, they're going one step further! Be sure to tell us your thoughts on Rotten Tomatoes and DC Films in the comments! The framing of the video, which launches with a reference to the apparent conflict between fans and critics, is practically created to trigger a war on social media.
"I'm sorry that everyone wasted their time and money making it", Vanity Fair critic Richard Lawson wrote in a review headlined, "'Justice League' is a big, ugly mess". By no means. The initial positive reactions on social media - suggesting the film is acceptable, albeit flawed - still stand. It has 81 "rotten" reviews and 55 "fresh" reviews. And by that standard, Justice League sadly has a bit of an odor.
Are you planning on seeing the film?