Twitter doubled its character limit to 280 yesterday and users immediately sought to take advantage of the extra space, with Radio 4's Today programme tweeting the names of all 31 regions mentioned in the shipping forecast. Earlier a profile could have a name of up to 20 characters.
"Looking at all the data, we're excited to share we've achieved this goal and are rolling the change out to all languages where cramming was an issue", said Aliza Rozen, Twitter's Product Manager.
"We saw when people needed to use more than 140 characters; they tweeted more easily and more often". The main qualm being that the new limit defies Twitter's central draw: brevity. At the same time, the 140-character limit did force you to be concise and witty, and there was a certain value to that.
No reason was officially given as to why they've expanded the limit to the display name.
Twitter itself admitted that those 280 characters weren't exactly always used up even by its beta testers, but it strangely pushed through with it anyway. Others took issue with the chance as they complained the lengthy tweets clog up timelines and make scrolling through the site hard - because who logs onto to Twitter to read? But Twitter said, "Here, have some more freedom to express yourself". Probably this shouldn't have been introduced in Nigeria, maybe it should - let all the bad blood out in descriptive essays instead of writing cryptic tweets.