It will draw on "Top of the Morning: Inside the Cutthroat World of Morning TV" by Brian Stelter, CNN senior media correspondent.
Speaking to The Hollywood Reporter, the spokesperson said Apple had given the go-ahead for two seasons totaling 20 episodes - a rarity in the world of television series production, and the latest hint at the California tech giant's content production ambitions.
Jennifer and Reese are also slated to executive produce the series.
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Both Ms. Aniston and Ms. Witherspoon are represented by Creative Artists Agency.
ET confirmed that the pair would co-star in the series about TV morning shows in July. Based on an original idea by Ellenberg, the series is written and executive produced by Jay Carson (House of Cards), who will serve as showrunner. (A second installment is in the works.) The series also reunites the duo after Witherspoon's guest star turn as Aniston's sister on Friends. Aniston and Witherspoon will also executive produce the series. The drama will transport the audience to worlds of wonder through the lens of today's most imaginative filmmakers, directors and writers. It's unclear if Apple will make the shows available by iTunes or another platform, and whether access will be based on a subscription or advertising-based model. Amblin Television's Darryl Frank, Justin Falvey and Hart Hanson exec produce the drama from Universal Television.
The news is thrilling for fans of the two talented women.
Aniston told Variety she wanted to return to TV.