Google and Bose Announce Google Assistant Powered QuietComfort 35 II Headphones

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The two companies worked closely to "create a great Assistant experience", one that will cost you $350. The Connect App also lets you change the Action button's functionality, so you can control the noise settings from the earcup when you want, and switch back to your Google Assistant when you want. In other words, you've got everything from the original QuietComfort 35s, plus access to Google Assistant.

Though we imagine many headphone manufacturers are rushing to integrate Google Assistant with their products, Bose has beaten them all to the punch.

This is an "exclusive experience" and first integration of the Assistant into headphones, so you should expect other headphones makers to join the party before long.

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The Bose QuietComfort 35 II with Google Assistant will be available in Australia, Canada, France, Germany, the United Kingdom, and the United States beginning today. As it has been previously rumored, the headphones rock a Google Assistant dedicated button on the left ear cup which, like in the case of the Bixby button on the Galaxy S8 can be used to summon the virtual assistant. Now, the firm is updating them, introducing a second generation which will bring in the power of Google Assistant. The headphones can also read out text messages, calendar alerts and reminders. You'll be able to get an estimated 20 hours of battery life from a single charge and will even be able to connect the headphones with a cable if the battery dies in order to continue listening. And it can answer questions and find information - so you can check a score, the latest headlines, whether your flight's on time, what movie's playing downtown - and more.

Once the headphones are paired with an Android device or an iPhone, QC35 II headphone users will get all of the same Assistant features that they can get through Google Home or the Google app. Priced at $349, they're available for purchase starting today. The SoundSport Free headphones and QC35 II noise cancelling headphones will be sold through Bose retail stores, Bose.com, and authorized Bose dealers.

Bose Corporation is privately held.

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