A new version of the Apple TV streaming device will be able to show video with sharper "4K" resolution and a color-improvement technology called high-dynamic range, or HDR. Internally, the Apple TV 4K will also be powered by the Apple A10X processor, which is also used in the iPad Pro.
Cue also mentioned the fact that Apple is driving towards the goal of offering live sports on the Apple TV, alongside on-demand 4K content from Apple, Netflix, and (in a few months) Amazon Prime.
Pre-orders for the new Apple TV 4K begin on September 15, with shipping slated to start on September 22. The new Apple TV 4K provides "stunning visuals" and will deliver "cinematic quality to virtually everything you watch". Check out the slides below to learn more about what the current Apple TV can do.
Apple has redesigned the UI a bit with the new TV OS with a dedicated sports tab. In 2015, the company unveiled a costly update with a new Siri-power remote.
Considering most 4K Blu-rays come with a considerable premium, Apple is clearly looking carve itself a place in people's living rooms.
OR starts fast, hangs on to outlast Nebraska
The two touchdowns sprung Nebraska - and the horde of fans who traveled to OR for the game - back to life with the score at 42-28. A quick four-play, 75-yard touchdown drive for Nebraska, capped off with a five-yard touchdown run by Bryant, made it 21-14.
Later this year, Apple will introduce Airplay 2 support, allowing Apple TV to control multiple AirPlay 2-compatible speakers as well as your home theatre speakers.
As iTunes material can usually be downloaded to your laptop or iOS device (or perhaps internal storage on the Apple TV itself), this potentially reduces the bandwidth requirements a tad.
Our complete coverage on Apple iPhone event 2017. The standard Apple TV with 32GB of storage drops to $149. All high-definition videos previously purchased from Apple will be upgraded for free to 4K, he added.
"Streaming via Apple TV requires an Apple TV (2nd or 3rd generation) with software 6.2 or later or an Apple TV (4th generation)", Apple noted.
Want the latest recommendations from Zacks Investment Research? You can bet most blockbuster titles will be priced $29.99 (the going rate), albeit with Apple's iTunes Extras that include bonus materials such as deleted scenes and production featurettes.