Instagram tests feature enabling users to share Stories directly to Facebook

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It is safe to say that out of all the platforms that Facebook launched the Stories feature on, only Instagram seems to be having the most success with it, with Facebook and WhatsApp being pretty much ghost towns as far as Stories are concerned. In fact, taking a quick look, it appears only six of my friends have ever tried it out and now it's just a series of rather sad looking greyed out profile photo circles. On the other hand, Stories on Facebook-owned Instagram are doing well and so Facebook might soon start showing Instagram stories. Screenshots show the ability to post the same photo or video from an Instagram Story to the main Facebook app.

Instagram's stories has a key placement within the app, appearing in a separate bar above normal posts.

Facebook added their version of Stories earlier this year but it is still yet to gain the same amount of traction as its Instagram counterpart. This was followed by Instagram confirming that this feature is now being tested. "This is largely due to Facebook's large user base, compared with other platforms, and the fact that most of its users get news on the site", the report reads.

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In a statement made by an Instagram spokesperson, "We are always testing ways to improve the experience on Instagram and make it easier to share any moment with the people who matter to you". At the same time, Facebook would score extra content, so permanently adding the feature world-wide seems like a no-lose situation.

The test is limited to certain brands buying ads through Instagram's API, but an eventual official extension of Canvas to Instagram should be something of a no-brainer. And news use among Snapchat's user base increased 12 percentage points, to 29% now, up from 17% in early 2016.

While Facebook still dwarfs other social media sites in terms of news dissemination, Twitter, Snapchat and YouTube made strong gains in the number of people using the sites for news over the course of the previous year.

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