While Facebook is still in the early stages of rolling out Watch, it already has an attractive lineup of shows.
A blog post about the new Facebook service stressed that it is organized around "friends and communities".
It is available to some U.S. users Thursday, and more people will get it over time.
Unlike the company's previously launched Facebook Live videos, which run in users' newsfeeds, Watch will host shows made up of individual live or prerecorded videos that users can access through an interface that resembles YouTube. The "Watch" tab and original shows will start rolling out to a small group of U.S. users tomorrow on mobile, desktop and Facebook's TV apps. The company has rolled out Watch- a new way to view videos on social media.
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The Facebook service called Watch will include a range of shows, from reality to comedy to live sports, the social network said in its announcement late Wednesday. "Facebook is the opposite experience of TV - it's quick, meandering and reactive, whereas TV and premium video in general are [more passive] and watched with clearer intent at a longer duration".
Of course, this isn't the first time Facebook has experimented with video.
To help users keep a tap on the shows they follow, there's also a Watchlist so users don't miss out any episodes. Each show will get a dedicated show page where old episodes will be kept.
The Watch tab puts a lot of sections around videos, where you'll find categories like "Most Talked About", "What's Making People Laugh", and "What Friends Are Watching". And it is taking the risk out of the content-creation endeavor for many publishers, either by paying to offset their production costs or offering to license or buy their content outright, people familiar with the arrangements say. Also, Facebook will open up the platform to a limited group of creators and will then roll it out to all soon after.
Up until now, Facebook users have just been viewing Facebook Live streams, videos shared by friends, and original video series that appear on news feeds and the mobile app's video tab, which actually account for average of 100 million hours of video on the platform every day. One source said YouTube was a better home for its existing community, where Facebook's NewsFeed could help them connect with a new audience.