And because the NCAA exists to prevent players from making money at every turn, the organization is not cool with De La Haye cashing checks from YouTube, arguing he's using his status as an athlete for profit.
But, he didn't want to comply, and UCF ruled him ineligible.
There is just one problem with those videos. So, rather than let the NCAA dictate the content he creates for his side gig, De La Haye was smart enough to realize that making money based on your talents is actually a good thing and refused to halt production of any of his videos, posting sports videos as recently as yesterday. The 20-year-old junior had amassed almost 92,000 subscribers and about five million total views on his channel.
He was making money off the near five million views and 95,384 subscribers as of August 1.
UCF ruled De La Haye ineligible, not the NCAA.
De La Haye has been profiting off his YouTube channel, where he regularly posts videos.
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When first faced with the ultimatum, De La Haye, who vlogs under the name "Deestroying" about everything from working out to the National Basketball Association to pranks, said the decision was one of the hardest of his life. De La Haye picked YouTube, and on Monday, his school declared him ineligible.
The UCF athletics department said Monday that the school submitted a waiver on De La Haye's behalf, stipulating that the marketing major could continue to monetize his online videos as long as he did "not reference his status as a student-athlete or depict his football skill or ability".
De La Haye played in 23 games during his first two seasons with the program, serving as the team's kickoff specialist. "I just didn't feel like they were fair".
'The waiver also allowed him to create videos that referenced his status as a student-athlete or depict his football skill or ability if they were posted to a non-monetized account'. So the junior has started a GoFundMe page that is now trending on the crowd funding website.The junior isn't alone in his frustration with the NCAA. "I'm definitely torn apart inside", De La Haye says. "So I am giving it my 110%". A lot of people that watch my videos say I inspire them, say they love what I do, say I brought smiles to them, light up their day. Athletes have been suspended for selling their own merchandise and autographed memorabilia, and the NCAA forbids college athletes from accepting endorsement deals that could help them pay for their careers as a whole.