Amazon's Prime Day 2017 is a 30-hour event this year


"Every day leading up to Prime Day on July 11 members will find all kinds of exclusive promotions and deals", Amazon said. Prime Day 2017 is officially on July 11, but Amazon is adding six more hours of shopping this year, presumably to cash in on a second lucrative evening shopping spree.

While President Donald Trump has chosen it as his latest Twitter (TWTR - Free Report) victim, e-commerce giant Amazon (AMZN - Free Report) is gearing up for its third annual Prime Day, the company's blockbuster online summer sale that honors the anniversary of its founding on July 16, 1995.

Find deals organised by the most shopped for themes.

Deal watching on the Amazon App expands globally.

Members in Mexico and China will not only get to shop for their local deals, but several deals available in the Amazon Global Store will also be accessible too.

As in the past, Prime members will get exclusive deals throughout the duration of the event, with Alexa-exclusive voice shopping deals for Prime members who have any of Amazon's voice-assistant devices or Alexa-enabled Fire TVs or tablets. While refraining from any specifics, Amazon has emphasised that this year will see big deals on TVs, with the Element 4K Ultra HD Smart LED - Amazon Fire TV Edition which is (you guessed it) the first TV with Fire TV OS built in. Should those items go on sale during the event, Prime members will be notified.

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If you are new to Prime Day, Amazon has published a neat guide on how to get the most out of Prime Day on the Prime Day page. Amazon tells us that Jeremy, Richard, and James have visited Mozambique, Switzerland, and, er, the UK.

Also, on Prime Day members get an exclusive look at The Grand Tour Season 2 that's set to not be available until season 2 launches later in the year.

Amazon has announced that Prime Day will be July 11, 2017. Prime Day in 2016 saw orders almost triple year-over-year for third party merchants offering deals so be prepared, notify your couriers, get your staff prepared for evening or night shifts and speak to agencies if you're planning extra help. Just use any Alexa-enabled speaker like the Amazon Echo or Echo Dot and say "Alexa, sign me up for Prime".

How to prepare? First of all, make sure you are a Prime member. It used to run for 24 hours.

Join the Waitlist for products that say 100% claimed, because people often change their minds and don't buy.

The Prime Day line-up for video is like this: Star Trek - Beyond on July 5, Deepwater Horizon on July 6 Baahubali: The Lost Legends Episode 9 on July 7, Sully on July 8, comedy special Haq Se Single on July 9.